An Online Political Index
Now this is interesting. The SIPP Index measures the online performance of the 2008 presidential candidates. Here's a look at their methodology:
Spartan Internet has leveraged its web expertise to objectively develop the Index to quantify 650 relevant factors into a single representative score for each candidate’s overall Internet market share out of 100%.
The 650 factors are derived from numeric values from across the Internet such as social networks, candidate websites, blogs, news media and search engines. The resulting score is indicative of each candidates overall online ability to reach individuals and connect on key issues. This can be compared to counting the number of digital yard signs and bumper stickers posted for each candidate on the Web. Results are published weekly each Thursday.
