The Colbert Bump
From OpenSecrets.org:
"Democrats who appear on 'The Colbert Report' enjoy a significant increase in the number and total amount of donations they receive over the next 3040 days when compared to similar candidates who do not appear on the show," according to a summary of [political scientist James Fowler's study by the American Political Science Association. (The report is in the July issue of APSA's journal, PS.) Republicans do not experience the "Colbert bump." In fact, their fundraising tends to taper after they appear on Colbert's satirical talk show, "hinting at a possible 'Colbert bust' for the GOP," APSA said.
