National Journal: Club for Growth Spending Big Against Renee Ellmers

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By Kimberly Railey in National Journal
Club for Growth Spending Big Against Renee Ellmers
The third-term North Carolina congresswoman is facing a competitive primary challenge.
The Club for Growth has picked its first ma­jor in­cum­bent tar­get on the 2016 House map: North Car­o­lina Re­pub­lic­an Ren­ee Ellmers.
The group’s su­per PAC is launch­ing a $400,000 ad buy Tues­day against the three-term in­cum­bent. The spot tars Ellmers “as way too lib­er­al” for the state, cast­ing the con­gress­wo­man as “part of the prob­lem in Wash­ing­ton.”
“Her re­peated sup­port for debt-bust­ing spend­ing demon­strates how out of touch Ellmers has be­come with her con­stitu­ents,” Club for Growth pres­id­ent Dav­id McIn­tosh said in a state­ment provided first to Na­tion­al Journ­al.
The Club is back­ing former Chath­am County GOP Chair Jim Duncan in the race, but the ad’s fo­cus is squarely on Ellmers, who must clear 40 per­cent in the primary to avoid a run­off. Driv­ing down her neg­at­ives could be more be­ne­fi­cial for the group than boost­ing Duncan, who is already in­creas­ing his name re­cog­ni­tion in a second tele­vi­sion ad buoyed by heavy self-fund­ing. Ellmers has yet to go on the air.
Be­side Duncan, three oth­er Re­pub­lic­ans are run­ning in what could be­come one of the most con­tested in­tra­party races this year. The primary is set for March 15, al­though a court rul­ing Fri­day in­val­id­at­ing two con­gres­sion­al dis­tricts has fueled un­cer­tainty about how the state’s con­gres­sion­al primar­ies will pro­ceed.
The money be­hind the ad—which will run in the Raleigh and Greens­boro mar­kets—dwarfs the fund­ing that Ellmers has re­ceived from out­side al­lies at this point. Last Tues­day, the De­fend­ing Main Street su­per PAC quietly filed a re­port with the Fed­er­al Elec­tion Com­mis­sion for $190,000 for “field work” in the dis­trict. Last week, Main Street’s pres­id­ent Sarah Cham­ber­lain told Na­tion­al Journ­al that the group “is con­tinu­ing to mon­it­or the situ­ation.”
Ellmers, a nurse, de­feated a Demo­crat­ic in­cum­bent in the tea-party wave of 2010, armed with an en­dorse­ment from Sarah Pal­in. But her chal­lengers ar­gue that she has strayed too far from her fisc­ally and so­cially con­ser­vat­ive base since then.
The Club’s will­ing­ness to pour money in­to the race could go a long way in a dis­trict loc­ated in Raleigh’s pricey me­dia mar­ket. At the start of the year, Ellmers began with a heavy cash ad­vant­age: $415,000 to Duncan’s $212,000.
“It is a very ex­pens­ive state,” North Car­o­lina GOP con­sult­ant Paul Shu­maker said last week. “There is a price point to es­tab­lish a de­gree of iden­tity with voters.”
By the end of last year, Duncan had poured nearly $153,000 of his own money in­to his cam­paign, ac­cord­ing to Fed­er­al Elec­tion Com­mis­sion fil­ings. His most re­cent tele­vi­sion ad touted his con­ser­vat­ive cre­den­tials, while knock­ing Ellmers on im­mig­ra­tion and na­tion­al se­cur­ity.
In ad­di­tion to Duncan, Ellmers is fa­cing primary chal­lenges from 2014 rival Frank Roche, whom she de­feated 59 per­cent to 41 per­cent, and former con­gres­sion­al staffer Kay Daly. Per­en­ni­al can­did­ate Tim D’An­nun­zio is also run­ning.   
Roche’s 41 per­cent in 2014—des­pite his lim­ited fund­ing—has fueled op­tim­ism among Ellmers’s crit­ics that she can be de­feated.
But in a more crowded field this cycle, there’s a great­er pos­sib­il­ity that the anti-in­cum­bent vote will be split. The state’s earli­er-than-usu­al primary, thanks to the co­in­cid­ing pres­id­en­tial primar­ies, also gives her chal­lengers less time to as­semble well-or­gan­ized cam­paigns.
In its en­dorse­ment of Duncan, the Club noted Ellmers’s sup­port for reau­thor­iz­ing the Ex­port-Im­port Bank and her votes for spend­ing bills in 2014 and 2015 as key reas­ons to tar­get her. Ellmers has also taken heat from her right flank over oth­er is­sues, not­ably when she helped pull a 20-week abor­tion ban bill last year.
The Club’s ad will run on broad­cast and cable, with a di­git­al com­pon­ent, through Feb. 21.
Paid for by Club for Growth Action and not authorized by any candidate or candidate’s committee. 202.955.5500