Club for Growth Action Invests Over $3.5 Million On Hispanic Outreach In AZ-SEN & NV-SEN
New Spanish Language Radio Ad In Arizona
Washington, D.C. — Club for Growth Action has launched a series of Spanish language advertisements in both Arizona and Nevada amid shifting voter sentiment among Hispanic-Americans. The over $3.5 million investment will help drive an unprecedented increase in support of Republicans amongst Hispanic voters in both states and elsewhere. The group also announced a new Spanish language radio ad in Arizona.
“Democrats have long taken the votes of Hispanic-Americans for granted while constantly failing to represent their values,” said Club for Growth Action President David McIntosh. “Like everyone else, Hispanic-Americans have had enough of the skyrocketing inflation, rising crime, and failing schools that have resulted from radical liberal policies and their supporters including Senators Cortez Masto and Kelly.”
Click here to listen to “Free”, a Club for Growth Action ad emphasizing Mark Kelly’s record of being soft on crime.
Click here to view “Presos”, a Club for Growth Action ad highlighting Catherine Cortez Masto’s vote sending stimulus checks to inmates during the pandemic.
Click here to watch “Peligroso”, a Club for Growth Action ad highlighting Catherine Cortez Masto’s history of being weak on crime.
Recent polling shows Republicans have cut Democratic support among Hispanics in half.
Select Coverage of Club for Growth Action Hispanic Outreach:
A bad sign for Democrats in critical Nevada Senate race (Politico):
Laxalt has inched ahead of Cortez Masto by 2 percentage points, within the poll’s margin of error, a gain from a month ago when he was down 3 percentage points, according to a poll conducted this week by the conservative Club for Growth [PAC] and shared exclusively with POLITICO… Cortez Masto and Laxalt have each touted support from separate law enforcement associations. A new ad Club for Growth [Action] is releasing Friday spotlights felony inmates who received pandemic stimulus checks from the federal government, including men convicted of murder, sex trafficking and child pornography. The ad will also run in Spanish, part of the Club’s $2.5 million to target Hispanic voters. The ad describes Cortez Masto as the “deciding vote” to approve the checks; however, pandemic relief payments approved under Trump also allowed inmates to receive checks.
The first Latina elected to the Senate will face a barrage of negative ads on Spanish-language TV and radio in Nevada as an outside group prepares to spend nearly $2 million to back her Republican challenger — a sizable investment in what’s expected to be the most influential electorate in November. In spending plans first shared with NBC News, the conservative super PAC Club for Growth Action said it will paint Democratic Sen. Catherine Cortez Masto as soft on crime while boosting Republican Adam Laxalt in what has become one of the tightest Senate races in the country… Club for Growth Action expects to spend $10 million in Nevada in the general election — including the Spanish-language ads — more than it has spent in any other battleground state, a spokesman said.
Here are the congressional races drawing the most Spanish ad spending (NBC):
Nevada Senate: $4.3 million
Nevada’s race, between Democratic Sen. Catherine Cortez Masto and Republican Adam Laxalt, follows a similar trend on the Democratic side. Senate Majority PAC is the top spender, with $1.9 million as well, with Cortez Masto’s campaign behind at $546,000. The DSCC and several outside groups have pitched in too. But the Spanish-language spending has been largely split on the GOP side, with more than $800,000 coming from the Club for Growth Action and $660,000 coming from the NRSC, with Laxalt’s campaign pitching in about $82,000.
Republicans looking for gains with Latinos have lots of catching up to do on TV (Politico):
Club for Growth Action launched a major Spanish-language ad buy in Nevada last week, targeting Cortez Masto — the country’s first Latina senator — on the issue of crime, echoing similar attacks from other Republican groups both in Nevada and other major Senate races. The incumbent Democrat “praised radicals associated with ‘defund the police,’” the ad notes in Spanish, with the phrase “defund the police” still in English. The group plans to address inflation in a second Spanish-language ad, Club for Growth [Action] president David McIntosh told POLITICO, and will spend a total of around $2.5 million by Election Day. It was the super PAC’s first Spanish-language ad buy. Club for Growth’s 501(c)(4) nonprofit arm first ran ads in Spanish earlier this year focused on the Supreme Court, criticizing Biden’s promise to nominate a Black woman to the highest judgeship, highlighting qualified Hispanic judges and accusing the president of “radical racial politics.”
5 Senate Races That Will Test Trump’s Influence and Determine Control of Washington (Time):
Still, immigration and the economy are areas where Republicans think they can make inroads, especially among Latino voters. Also, some $2 million in Spanish-language ads are heading to Nevada airwaves from an anti-spending outside group, an outlay th[at] Club For Growth [Action] claims is the biggest bucket of advertising aimed at Hispanics from any GOP group this cycle.