ICYMI: THE HILL – CLUB FOR GROWTH [ACTION] TO LAUNCH AD BLITZ IN GEORGIA TO JUICE GOP TURNOUT
WASHINGTON, D.C. – In case you missed it, The Hill’s Tal Axelrod published an exclusive report on the two new Club for Growth Action television advertisements in the Georgia Senate runoffs. The ads run November 30th through Election Day and highlight the fact that it is public record if an individual votes – social pressure. Club for Growth Action has successfully used social pressure ads in mailers and digital in a number of races, but this will be the first race where it is up on television. The tactic is proven effective at increasing turnout by 2% or more.
“It’s absolutely vital for every conservative in Georgia to vote in the runoffs because they will decide the balance of the Senate. We’ve found that reminding voters that researchers, the press, and even friends and family can easily find out if an individual cast a ballot in the election really drives them to make sure their voice is heard.” – David McIntosh, Club for Growth Action President
In the Georgia runoffs, Club for Growth Action is:
- Spending $10 million on GOTV activities, media, and mail
- Knocking 1 million doors
- Hosting a statewide bus tour
- Leading the Save America Coalition and coordinating with key individuals and organizations
Click here to read The Hill story on the new Club for Growth Action ads.
Click here to watch, “Be Counted.”
Click here to watch, “We All Show Up.”
Click here to read David McIntosh’s Daily Caller OpEd, “Georgia Will Reject Democrats’ Socialist Agenda.”
Click here to read more about the Save America Coalition.
Click here to read coverage of Club for Growth Action, the Save America Coalition, and the Georgia runoffs.
Excerpts
The Hill – Club for Growth to launch ad blitz in Georgia to juice GOP turnout
By Tal Axelrod, 11/28/20
The conservative Club for Growth [Action] is launching a new ad blitz in Georgia next week targeting Republican voters as the GOP works to juice turnout for the state’s two Senate runoffs.
The $520,000 campaign will support two ads airing on satellite and Ampersand GO platforms and will specifically focus on convincing GOP voters to cast ballots in the runoffs. The ads will begin airing Monday and will run through Jan. 5, the date of the two elections.
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The two ads from Club for Growth [Action] both underscore that public records reveal when a person votes, adopting a tactic the group dubs “social pressure.” The Club has used the tactic in mail and digital messages before, but the new ads mark the first time it is being used on TV.
“This isn’t over. Maybe you’re tired. Maybe you’re fed up. But this isn’t a game. This is our future. We can save the Senate if we all show up. Voter participation is public record,” a narrator says in one ad. “Anyone can find out if you vote – or if you don’t care. Your friends, family, neighbors will know if you’re on the field or on the bench. So no excuses.”
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